Do it yourself, or pay a service?
We recommend the free tracker: it covers the sites that matter most, and it's yours to keep. If that's too much work, or you're worried about missing one, a paid service can do it for you.
Paid removal services send opt-out requests for you and keep sending them while you pay. They can save hours. They can't remove anything you couldn't remove yourself for free.
We don't earn anything from these links. If that changes, the links that pay us will be marked on this page.
Free first
- Your OptOutTracker list: the 18 sites that matter most, in order, with reminders to check again.
- Google's Results about you: ask Google to drop search results that show your phone, home address or email.
- California's DROP: one request to every registered data broker, for California residents. Other states' privacy laws give extra rights, but no single-request tool yet.
- Optery's free plan shows which sites list you, with links to opt out yourself.
The paid services
Listed alphabetically. Prices are for one person for one year, from each company's own pricing page on November 10, 2026. They change often, so check before you buy.
| Service | One person, per year | Sites it says it covers | What you get | Family |
|---|---|---|---|---|
| DeleteMe | $129Annual billing only. Two-year plans cost less per year. | Not given as one number on its pricing page | Opt-out requests sent for you, a privacy report four times a year, and up to 40 custom requests a year for sites not on its list. US residents only. | 2 people $229 a year; 4 people $329 a year |
| EasyOptOuts | $19.99 | 200+ data brokers and people-search sites | Fully automated opt-outs. No person handles your account. | Not stated on its site |
| Incogni | $95.88Standard plan, billed yearly. Custom removals need the Unlimited plan, $179.88 a year. | 420+ data brokers, including people-search sites | Removal requests sent and followed up automatically, with progress reports. | Family plan for up to 5 people $191.88 a year; Family Unlimited $275.88 |
| Kanary | $250Core plan. Advanced is $500 a year and adds weekly scans and unlimited custom removals. | Not given as one number on its pricing page | Monthly scans and removal requests across search engines, data brokers and social media. | Family members half price: $125 a year on Core |
| Optery | $39Core plan, automated. Extended ($149 a year, 555+ sites) and Ultimate ($249, 620+ sites) add a human privacy agent. A free plan shows where you're listed, with links to opt out yourself. | 375+ on Core | Automated removals on Core; human review on higher plans. | Family plans offered; price not shown on the main pricing page |
Which one fits
- Lowest price for automated opt-outs: EasyOptOuts or Optery Core.
- A person to handle stubborn listings: DeleteMe's custom requests, Optery Extended or Ultimate, Incogni Unlimited, or Kanary Advanced.
- A whole household: compare DeleteMe's family plan, Incogni Family and Kanary's half-price family members.
Before you pay
- A service needs your name, addresses, phone numbers and often your date of birth to find and remove you. Read its privacy policy the way you'd read any other.
- Site counts aren't comparable. Some companies count marketing data brokers that never publish a profile; others count only people-search sites. Check that the 18 sites on our list are covered.
- Removals keep going only while you pay. Listings come back from new records, so after you cancel, new ones aren't handled.
- You can mix both: pay for a year to clear the backlog, then keep it clean with the free tracker.
Sources: DeleteMe, EasyOptOuts, Incogni, Kanary, Optery.